United States

How to measure a bull market's length


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A popular children's story written by Munro Leaf, “The Story of Ferdinand,” introduces us to a bull that is not quite what he seems. Outwardly, Ferdinand is every bit the fierce, imposing figure that the local matadors covet. Yet, while the fellow bulls in his pasture are constantly roughhousing and butting heads in the hopes of being selected to fight in the ring, Ferdinand prefers the quiet solitude of sitting under a cork tree, sniffing flowers. Even when a twist of fate lands Ferdinand in the ring, he still does not fight, choosing instead to sit in the middle of the ring and sniff the flowers that adorn the hair of the women in the arena.

Recently, the bull market that first entered the ring on March 9, 2009, became the longest on record. Predictably, national media outlets made this front-page news. While there is some disagreement as to how to actually measure a bull market’s length, the 320 percent rise in the S&P 500 over 3,453 days without a draw down greater than 20 percent is undoubtedly impressive. But, like our dear Ferdinand, is this bull really what it seems?

Learn more why the length of a bull market is not necessarily matched by its strength. Download white paper.

Wealth Management Services Disclosure

Information in this document was prepared by DiMeo Schneider & Associates, L.L.C. and although information in this document has been obtained from sources believed to be reliable, RSM US Wealth Management LLC, DiMeo Schneider & Associates, L.L.C. and their respective affiliates do not guarantee its accuracy, completeness or reliability and are not responsible or liable for any direct, indirect or consequential losses from its use. Any such information may be incomplete or condensed and is subject to change without notice. The Frontier EngineerTM is a registered trademark of DiMeo Schneider & Associates, L.L.C.

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